Off the back of one of the most challenging years in its history, NZX-listed Scott Technology, engaged Porter Novelli to help bring its refreshed strategy and transformation journey to life through its Annual Results.
While the company’s financial performance was solid, Scott needed help to shift the narrative beyond results to share its vision, strategic direction, and commitment to innovation and to position the company as a New Zealand global success story.
Porter Novelli’s strategy was to wrap storytelling around Scott’s existing communications channels as well as use the new CEO as a vehicle to drive deeper, strategic conversations about its business with media.
Porter Novelli also used its current affairs and investor comms expertise to ensure that the CEO was well prepared for any potentially sticky media and shareholder topics and questions, as they might relate to Scott.
The result was on message, national media coverage, across all key publications, as well as a wealth of positive feedback on the new style Annual Report and shareholder presentation.