Today’s expectations of businesses have changed.
Kiwis are increasingly demanding organisations operate in a more sustainable manner and also be more upfront and honest about their practices – from a social, environmental and economic perspective.
What’s more, sustainability is not just something New Zealanders care about, it’s also now influencing their consumer behaviour.
A recent study commissioned by the Sustainable Business Council, Perceptive and Porter Novelli, found a significant correlation between sustainability and how Kiwis now make purchase decisions.
The ‘In Good Company’ study found:
– At least 47 percent of New Zealanders say they care about sustainability when choosing a brand/product to purchase.
– One in five Kiwis say choosing a brand that either operates in a sustainable manner or helps them live a lower-impact life are the most important factors in their purchase decision.
– Sustainability is ranked the third equal most important factor when making a purchase choice after quality and price.
These increasing consumer expectations mean sustainability now needs to be at the top table and an important part of your reputation strategy.
Get the expert sustainability edge
Our award-winning, expert sustainability team can help design a sustainability strategy that informs, builds trust and helps people choose you.
Whether you are just starting out or already progressing in this area, we help you design the right sustainability strategy to tell your story in an open, honest and transparent way – without green wash or green hush.
We also work closely with you to understand the needs of your audience, identify the risks and opportunities, coordinate beneficial partnerships with others as well as communicate to key stakeholders.
Our highly experienced team also helps bring all sectors together – from government, businesses and NGO’s, to create major behavioural change campaigns – some of which have already had huge environmental and social benefits for the country.
Regardless of whether you are a start-up, medium-sized business or a large corporate, we help get you on the road to making the right choices and communicating honest sustainability progress – for good.