Media PR

Media Management

Media is still one of the most valuable channels to tell your story.

We know how to get cut-through for your brand that makes the right people stop and take notice.

Our media experience and network of contacts is second to none.


Because many of us have worked on both sides of the newsroom – from the BBC to New Zealand radio, TV, newspapers and magazines. We know what a newsroom wants and what it takes to make a good story great.

It’s what we do best – to ensure you’re seen as the best.

Our media planning process

We’re meticulous at dissecting your brief and using strategic thinking to shape your story. We pride ourselves on creating the right messaging and angle that speaks to media and your audience in a way that matters – and gets results.


We’re not like other agencies who just send media releases out and hope for the best. We tackle each story and media outlet with a personalised approach to achieve maximum impact for your brand.


We also pride ourselves on creating bespoke, integrated media strategies that combine the best media outlets with the right influencers, thought leaders and bloggers to tell your story with impact.

This helps position you as a leader in your field and build your brand’s reputation, credibility and, ultimately, your bottom line.

Porter Transformer

Media training

You only get one chance to make a great first impression and tell your story to media. We help you make it count!


When you work with us, you get access to our award-winning media training team and the best strategies and media techniques available to help you shine.

Our specialist media team know media like the back of their hand, having significant working experience on both sides of the microphone.

We offer half and full day sessions in our purpose-built media training studio which guides you through all the planning and preparation elements you need to succeed in today’s fast-paced digital media world.

Our sessions help you prepare for every possible scenario and gives you the confidence to tell your story effectively in a natural, authentic way.

We help you break down your brand’s key messages in a meaningful, yet succinct, way and also give you all the tips and techniques you need to handle even the trickiest of interviews.

Whether you’re C-suite, a complete rookie or someone that just needs a refresher, we have a range of media training modules to suit your needs.


Get the confidence to tell your story the right way that keeps media coming back to you for more.

Porter Transformer

Presentation skills training

It’s often not what you say, but how you make people feel that makes all the difference. That comes down to the right planning, good use of visual cues and conscious execution.

Whether it’s a presentation to the board, a Q&A session with shareholders or a speech to the public, we provide bespoke presentation training that  gives you the skills and confidence to get the reaction you need. 

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie.