PR Issue

Issues and crisis management

Let’s face it…a crisis can happen to any business without warning.

But what sets a successful organisation apart from the rest is good preparation and having an experienced team on your side.

That’s where we come in.

We’re highly skilled at managing issues effectively, in an open and honest way, to ensure small issues don’t turn into a full blown crises.

But, if the unthinkable does happen, we also help you act swiftly and appropriately to take charge of the situation and manage things through to a successful outcome.

Preparation is key to managing a PR crisis

When something happens, timing is everything. We help you prepare for possible crisis scenarios in advance so you are equipped to handle whatever comes your way.

We pride ourselves on being calm, level heads under pressure who can provide the additional support and resource you need to ensure things are managed properly.

We also leverage our relationships with media and other stakeholders to ensure your story is told with balance and transparency.

No one likes to find themselves in a crisis situation – but if you do, we’ll be right by your side.

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie.

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