Consumer PR

Consumer PR

Getting your brand, product or service noticed by the right people is the name of our game.

We craft award-winning experiential ideas and campaigns that create buzz, bring your brand to life and connect meaningfully with your audience – for good.

Bringing together social, traditional and digital media, influencers and activations can be a big undertaking…which is where we come in.

We draw on our extensive communications experience, industry partnerships, stakeholder and media contacts to achieve the right cut through for your brand. What’s more, we make sure your marketing communication is aligned with your overall business strategy.

Everything has a purpose – to grow your business.

To do this, we use a range of tactics:

Porter Transformer


We leverage our strong network of contacts with top tier, specialist, traditional and digital media to secure exposure that drives awareness, engagement and sales for your brand.

Porter Transformer


Having successfully navigated social media and its rapid evolution, we know how to get your brand on the right channels, cut through the noise and reach the people that really matter to you. Our key focus is helping you build a strong community and an engaged audience that delivers the right outcomes for your campaign.

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Content development

We’re masters at developing effective content and brand messaging that showcases your competitive advantage and sets you apart. Not only do our PR campaigns communicate the right message, they are designed to influence and build trust to complement your wider organisational strategies to ultimately grow your business.

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Events and activations

Planning and executing an event with ‘wow-factor’ can be a huge, and complex, undertaking. But you’re in safe, experienced hands with us. From large, corporate events to intimate product launches, we can take care of every aspect of your event; from initial concept, theming and logistics to social media amplification and extensive post-event follow up to secure quality earned media coverage.

Porter Transformer


The power of influencers over consumer behaviour and buying habits is at an all-time high. If executed well, it can have massive benefits for your brand. We work with a range of key influencers across a multitude of industries and know exactly how to take your campaign next level.
But we don’t just work with anyone with a big following. We engage the right influencers who are on-brand, aligned with your company’s values and can ensure a measured return on your investment.

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie.

Louise Wright