NZTA

Starting a conversation on drug driving

NZTA
Porter Transformer

Brief

Support the @UNSAID campaign by integrating PR into overall campaign activity, extending the conversation and increasing the understanding of human harm caused by drug driving.

Porter Transformer

Approach

@UNSAID was created by our advertising partner in Wellington, Clemenger BBDO, drawing on people’s real, and often unspoken experiences of drug driving. Our task was to amplify this further by telling people’s stories, focusing on the cost of drug driving, with aroha and respect.

Porter Transformer

Impact

  • Annalect social analysis showed that social media comment was driven by stories in the news media.
  • Media coverage across a range of channels, reached more than 1 million.
  • Vastly exceeded target of 42 stories for NZTA to tell (one-a-day for 6 weeks) – closer to 150.
Drug Driving
Social Influencer

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.