NZTA

Starting a conversation on drug driving

NZTA
Porter Transformer

Brief

Support the @UNSAID campaign by integrating PR into overall campaign activity, extending the conversation and increasing the understanding of human harm caused by drug driving.

Porter Transformer

Approach

@UNSAID was created by our advertising partner in Wellington, Clemenger BBDO, drawing on people’s real, and often unspoken experiences of drug driving. Our task was to amplify this further by telling people’s stories, focusing on the cost of drug driving, with aroha and respect.

Porter Transformer

Impact

  • Annalect social analysis showed that social media comment was driven by stories in the news media.
  • Media coverage across a range of channels, reached more than 1 million.
  • Vastly exceeded target of 42 stories for NZTA to tell (one-a-day for 6 weeks) – closer to 150.
Drug Driving
Social Influencer

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie.

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