Mindful Fashion NZ

CROWDFUNDING TO SAVE OUR LOCAL GARMENT INDUSTRY

Mindfull
Porter Transformer

Brief

To raise awareness of Mindful Fashion NZ’s Love Local cam

To raise awareness of Mindful Fashion NZ’s Love Local campaign – a crowd-funding initiative with the bold goal of reviving the New Zealand garment industry following the impact of Covid-19.

paign – a crowd-funding initiative with the bold goal of reviving the New Zealand garment industry following the impact of Covid-19.

Porter Transformer

Approach

Our strategic approach was focused on telling the stories of the skilled craftspeople who work behind the scenes of New Zealand’s fashion industry and the impact if they were to lose their jobs. We called for Kiwis to support the crowd-funding campaign through several high-profile media stories.

Porter Transformer

Impact

  • News of the Love Local campaign was reported across Seven Sharp, RNZ, VIVA, Business Desk, and Capsule NZ.
  • The primetime segment on Seven Sharp featured an interview with MFNZ founder and design icon Kate Sylvester – the campaign reached 15% of its total goal within 48 hours following the segment.
  • During the six-week Boosted campaign, $37,240 was raised, exceeding the initial target by more than 24%, which will help enable apprentices to start work in the industry.

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie.

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