Manuka Health

VMS LAUNCH

Manuka Health
Porter Transformer

Brief

Launch Manuka Health’s new vitamin, mineral and supplement range in an innovative way, thinking creatively to gain attention in a saturated market.

Porter Transformer

Approach

Our approach was to engage a squad of influencers to talk authentically about the new range on their social channels. An influencer strategy was created for the new range, one aspect of this was a paid partnership to focus on the unique Vision Shield supplement. To do so, we worked with photographers and gamers – who use their eyes for their job/hobby.
The goal: to create social talkability amongst influencers and influential people who have an interest in eye health.

Porter Transformer

Impact

  • Social media activity reached a combined audience of 375,000 through partnerships and organic mentions.
  • The campaign focused on driving viewers to Manuka Health’s website for a discount on the new range – resulting in 168 link clicks, 2,559 likes and 80 comments.
Manuka Health
Social Influencer
Manuka Health

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie

Louise-sq.jpg