Launch Manuka Health’s new vitamin, mineral and supplement range in an innovative way, thinking creatively to gain attention in a saturated market.
Our approach was to engage a squad of influencers to talk authentically about the new range on their social channels. An influencer strategy was created for the new range, one aspect of this was a paid partnership to focus on the unique Vision Shield supplement. To do so, we worked with photographers and gamers – who use their eyes for their job/hobby.
The goal: to create social talkability amongst influencers and influential people who have an interest in eye health.
- Social media activity reached a combined audience of 375,000 through partnerships and organic mentions.
- The campaign focused on driving viewers to Manuka Health’s website for a discount on the new range – resulting in 168 link clicks, 2,559 likes and 80 comments.