Manuka Health

VMS LAUNCH

Manuka Health
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Brief

Launch Manuka Health’s new vitamin, mineral and supplement range in an innovative way, thinking creatively to gain attention in a saturated market.

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Approach

Our approach was to engage a squad of influencers to talk authentically about the new range on their social channels. An influencer strategy was created for the new range, one aspect of this was a paid partnership to focus on the unique Vision Shield supplement. To do so, we worked with photographers and gamers – who use their eyes for their job/hobby.
The goal: to create social talkability amongst influencers and influential people who have an interest in eye health.

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Impact

  • Social media activity reached a combined audience of 375,000 through partnerships and organic mentions.
  • The campaign focused on driving viewers to Manuka Health’s website for a discount on the new range – resulting in 168 link clicks, 2,559 likes and 80 comments.
Manuka Health
Social Influencer
Manuka Health

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.