PEPSICO

Bluebird Kiwi Flavourites Launch

Porter Transformer

Brief

Launch Bluebird’s new Kiwi Flavourites range to our nation of chip-lovers through a PR-led approach incorporating traditional media relations and social media.

Porter Transformer

Approach

Our strategy was to play up the unusual Kiwi-inspired taste combinations, have some fun with the ‘love ‘em or hate ‘em flavours, and spark talkability using a strategic media engagement plan to make headlines, supported by media kit distribution and paid influencer work.

Porter Transformer

Impact

  • Announcement kicked off with Seven Sharp taking a tour of the Bluebird factory, guided by popular host Jeremy Wells.
  • Secured 16 news media stories, including two TV segments, a lengthy discussion on the ZM breakfast show, and a mention in Stuff’s daily quiz on July 22.
  • The flavours caused a stir on social, with Urban List publishing the news on Facebook, and 1 News sharing the flavours on their social channels, gathering more than 500 likes, 800 comments, and 200 shares.
  • The majority of stock was snapped up by supermarkets within the first two weeks.

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.