Halter

Attracting the best and the brightest

Halter
Porter Transformer

Brief

Raise awareness of how ag-robotics start-up Halter was changing the future of farming, developing a solar-powered, GPS enabled intelligent neck band so that farmers can shift and manage their herd remotely with a few swipes of a screen.

Porter Transformer

Approach

Propel Halter into carefully targeted news media to reach potential investors, customers and future staff; develop and execute a social media strategy to amplify reach and engagement. Work with PN LA on a media roll-out to reach potential investors in the United States.

Porter Transformer

Impact

  • Coverage across broadcast, online and print.
  • Live interviews on TVNZ Breakfast and TV3’sThe AM Show
  • Two national online articles across publications reaching the key 20 – 40-year-old metropolitan demographic (potential staff).
  • More than nine minutes of national radio air-time, with Craig Piggott being interviewed for RadioLIVE Rural Exchange at Fieldays (potential customers).
  • A reach of more than 1.7 million.
Halter
Halter
Halter

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie.

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