Halter

Attracting the best and the brightest

Halter
Porter Transformer

Brief

Raise awareness of how ag-robotics start-up Halter was changing the future of farming, developing a solar-powered, GPS enabled intelligent neck band so that farmers can shift and manage their herd remotely with a few swipes of a screen.

Porter Transformer

Approach

Propel Halter into carefully targeted news media to reach potential investors, customers and future staff; develop and execute a social media strategy to amplify reach and engagement. Work with PN LA on a media roll-out to reach potential investors in the United States.

Porter Transformer

Impact

  • Coverage across broadcast, online and print.
  • Live interviews on TVNZ Breakfast and TV3’sThe AM Show
  • Two national online articles across publications reaching the key 20 – 40-year-old metropolitan demographic (potential staff).
  • More than nine minutes of national radio air-time, with Craig Piggott being interviewed for RadioLIVE Rural Exchange at Fieldays (potential customers).
  • A reach of more than 1.7 million.
Halter
Halter
Halter

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.