FMA

KIWISAVER HEALTH CHECKER

FMA
Porter Transformer

Brief

Encourage young, female KiwiSaver members to visit the Financial Market Authority’s new Healthchecker page in the hope they would take a few simple steps, which could make a big difference in the long-term.

Porter Transformer

Approach

We took a fresh approach to deliver a campaign with tactics never attempted by the FMA, using social media influencers. By identifying credible voices, whose opinions were valued by our target audience, we could spread awareness of a subject which was often labelled as dry. We chose people who were KiwiSaver fans and able to explain the process in a way that resonated with young women.

Porter Transformer

Impact

  • Instagram posts generated conversation amongst followers, with many reaching out and asking the influencer about KiwiSaver and how the FMA could help them check their fees.
  • The campaign generated 1000+ likes on Instagram and more than 30,000 impressions.
  • TVNZ’s Breakfast covered the campaign and interviewed FMA spokesperson Simone Robbers.
  • NZ Herald and Newsroom wrote articles about the FMA’s approach, praising the organisation for using social media to get a message out to a younger audience, with content that is important, relatable and interesting.
FMA Social campaign
FMA Instgram

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie

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