Climate Leaders Coalition

Sustainable Business Council

SBC Sustainable Business Council
Porter Transformer

Brief

Lead communications for the Sustainable Business Council around the announcement and launch of the Climate Leaders Coalition – a newly formed alliance of 60 CEOs and businesses who banded together to act on climate change.

Porter Transformer

Approach

Our strategy involved delivering maximum impact at the point of the announcement, using media relations, social media and an event to drive an ongoing conversation around the launch.

Porter Transformer

Impact

  • In just one week, more than 50 businesses inquired about joining the Coalition
  • #ClimateLeadersCoalition trended on Twitter for almost 24 hours
  • The UN and the NZ Minister for Climate Change shared their support for the announcement on social media
  • More than 50 pieces of media coverage were secured, 30 of which were run by national media
SBC Climate Leaders Coalition
SBC Climate Leaders Coalition
SBC Climate Leaders Coalition
SBC Climate Leaders Coalition

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie.

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