Climate Leaders Coalition
Sustainable Business Council
Lead communications for the Sustainable Business Council around the announcement and launch of the Climate Leaders Coalition – a newly formed alliance of 60 CEOs and businesses who banded together to act on climate change.
Our strategy involved delivering maximum impact at the point of the announcement, using media relations, social media and an event to drive an ongoing conversation around the launch.
- In just one week, more than 50 businesses inquired about joining the Coalition
- #ClimateLeadersCoalition trended on Twitter for almost 24 hours
- The UN and the NZ Minister for Climate Change shared their support for the announcement on social media
- More than 50 pieces of media coverage were secured, 30 of which were run by national media