BSA public relations case study


The BSA oversees the broadcasting standards regime in New Zealand and wanted to review the classifications and timebands, such as the 8.30pm watershed, which are used to protect young viewers from unsuitable content.​

Porter Novelli’s task was to develop an effective and impactful public consultation strategy alongside helping to develop and co-ordinate a series of workshops/meetings in locations around the country.


Our approach was to create content that would cut through the noise of daily life and secure the interest of the variety of audiences. Which included consultation documents, an online survey, public meetings, mainstream & social media, TV and newspaper ads, stakeholder letters and resources on the BSA’s website.


  • The online survey was completed by 503 people and an additional 709 comments were provided, including some lengthy and considered submissions. 
  • Mainstream media coverage was achieved across 13 outlets, including an interview on TVNZ Breakfast and 1 News at 6pm, Newstalk ZB’s breakfast programme, NZ Herald, RNZ Nine to Noon, Radio Live, Māori TV and several regional newspapers. 
  • We developed a report detailing all the findings from the month-long consultation and including recommendations for the BSA board. The feedback gathered resulted in changes being made to the free-to-air television code. 
Timebands and Classifications

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