Autex Industries

Vodafone Warriors acquisition

Porter Transformer


Provide communications support around the announcement of Autex Industries’ part in the highly-anticipated acquisition of national NRL team the Vodafone Warriors, in New Zealand and Australia.

Porter Transformer


With timeframes between briefing and a potential announcement being incredibly tight, we needed to act flexibly and quickly. We rapidly acquired an in-depth understanding of the business and its relationship with New Zealand rugby league, then provided external communications planning and media management.

Porter Transformer


  • More than 186 pieces of media coverage
  • News of the Warriors’ new owners reached the NZ population more than three times over (total reach of 17 million).
  • Coverage dominated headlines in national broadcast (TVNZ, Newshub, Maori Television, RNZ, Newstalk ZB, Radio Sport), national print (NZ Herald, Dominion Post), regional print and a mixture of online media outlets.
  • Autex and Robinson family history with rugby league was evident, with consistent references in media coverage.
  • Alignment with Porter Novelli in Australia ensured messaging consistency around the acquisition in another key NRL territory.

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.