AIG

BRITISH AND IRISH LIONS TOUR

AIG
Porter Transformer

Brief

Leverage AIG’s sponsorship of the All Blacks, throughout the 2017 British and Irish Lions Tour of New Zealand (June and July).

Porter Transformer

Approach

Our aim was to amplify and increase the reach of planned marketing investment activities around the British and Irish Lions tour, to ensure AIG was featured as often as possible – and as positively as possible – with a wide audience spanning New Zealand, UK, and Ireland.
Three key activities included: ambassador exclusive with The Weekend Herald, ‘AIG feeds All Blacks to the lions’ video and Christchurch helicopter tour with Irish Independent reporter Ruaidhri O’Connor.

Porter Transformer

Impact

“Feed the All Blacks to the Lions” Zoo Video:

  • 363K views across the All Blacks Facebook page, Auckland Zoo page and AIG’s own channels.
  • 337K views were generated via the All Blacks Facebook post, which was shared across multiple media and influencer channels.

Ambassador exclusive:

  • 1.8million – readership of The Weekend Herald and nzherald.co.nz
  • Strong AIG references throughout the nzherald.co.nz video
  • Double page spread in The Weekend Herald
  • Richie McCaw Christchurch Aerial Tour
AIG Rugby
Feed the All Blacks

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Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie.

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