ABBVIE

BREAKING DOWN THE STIGMA OF HEPATITIS C

Abbvie
Porter Transformer

Brief

Use a creative approach to raise awareness of chronic Hepatitis C in New Zealand with audiences outside the mainstream.

Porter Transformer

Approach

With a ‘hard to reach’ audience, Hepatitis C messages around risk factors, testing and treatment required an approach that media relations couldn’t achieve.
We worked with influencer Richie Hardcore on a series of content related to IV drug use, tattoos and boxing.
The content co-created with Richie was extremely powerful with a strong call to action to get tested for HepC shared thousands of times.

Porter Transformer

Impact

  • 77,000+ people saw the posts
  • 19,995 people engaged with the content
  • There were 1,730 reactions and likes
  • 127 comments
  • 56 shares
Richie Hardcore
Richie Hardcore

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.