2DEGREES & VARIETY

BROADBAND SCHOLARSHIP

2degrees
Porter Transformer

Brief

2degrees and Variety, the Children’s Charity, teamed up to provide disadvantaged families with free, wireless broadband to help bridge the digital divide.​

Porter Novelli was tasked with raising awareness and generating media coverage around the initiative.

Porter Transformer

Approach

With the programme impacting communities at a grassroots level, our media strategy was aimed at targeting and securing local media coverage. 

Porter Transformer

Impact

  • Media reach of more than 1.2 million. 
  • National and regional media coverage across print, online and broadcast. 
  • 2degrees brand messaging appeared in all media coverage, with 80% of stories crediting the business in headlines or opening paragraphs.

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.