2DEGREES & VARIETY

BROADBAND SCHOLARSHIP

2degrees
Porter Transformer

Brief

2degrees and Variety, the Children’s Charity, teamed up to provide disadvantaged families with free, wireless broadband to help bridge the digital divide.​

Porter Novelli was tasked with raising awareness and generating media coverage around the initiative.

Porter Transformer

Approach

With the programme impacting communities at a grassroots level, our media strategy was aimed at targeting and securing local media coverage. 

Porter Transformer

Impact

  • Media reach of more than 1.2 million. 
  • National and regional media coverage across print, online and broadcast. 
  • 2degrees brand messaging appeared in all media coverage, with 80% of stories crediting the business in headlines or opening paragraphs.

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie.

Louise-sq.jpg