2DEGREES & VARIETY
BROADBAND SCHOLARSHIP
Brief
2degrees and Variety, the Children’s Charity, teamed up to provide disadvantaged families with free, wireless broadband to help bridge the digital divide.
Porter Novelli was tasked with raising awareness and generating media coverage around the initiative.
Approach
With the programme impacting communities at a grassroots level, our media strategy was aimed at targeting and securing local media coverage.
Impact
- Media reach of more than 1.2 million.
- National and regional media coverage across print, online and broadcast.
- 2degrees brand messaging appeared in all media coverage, with 80% of stories crediting the business in headlines or opening paragraphs.
