Help launch a new mobile phone plan with a difference: for those in the essential services such as fire, ambulance, police and teachers.
We knew that 2degrees wasn’t alone in wanting to say thank you to these everyday heroes with a discounted plan, so we wanted to invite other New Zealanders to join in and show their appreciation.
We created a Kiwi Heroes Thank You wall (Auckland & Christchurch), where the public could share personal messages for their everyday heroes. We also invited local mayors and MPs to share their thoughts.
- Sign-ups to Kiwi Hero plans doubled in the week following the Auckland event.
- Engagement from local government stakeholders and MPs
- Coverage around the Kiwi Hero offer secured with trade media in print and online, supplemented by activation coverage in regional media
- Internal communications mentions within organisations, including: Post-Primary Teachers Union, NZ Army and St John Ambulance