2DEGREES

KIWI HERO

2degrees
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Brief

Help launch a new mobile phone plan with a difference: for those in the essential services such as fire, ambulance, police and teachers.​

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Approach

We knew that 2degrees wasn’t alone in wanting to say thank you to these everyday heroes with a discounted plan, so we wanted to invite other New Zealanders to join in and show their appreciation. ​

We created a Kiwi Heroes Thank You wall (Auckland & Christchurch), where the public could share personal messages for their everyday heroes. We also invited local mayors and MPs to share their thoughts.

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Impact

    • Sign-ups to Kiwi Hero plans doubled in the week following the Auckland event. ​
    • Engagement from local government stakeholders and MPs 
    • Coverage around the Kiwi Hero offer secured with trade media in print and online, supplemented by activation coverage in regional media 
    • Internal communications mentions within organisations, including: Post-Primary Teachers Union, NZ Army and St John Ambulance
Kiwi Heros
Climate Leaders Coalition

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.