2DEGREES

GOOD CHAT CAMPAIGN

2degrees
Porter Transformer

Brief

Build on the success of the 2018 Good Chat campaign with a series of insights-driven projects focused on how Kiwis use technology to communicate.

Porter Transformer

Approach

We needed a refreshed approach from 2018 to provide consumers and businesses with a new angle that would resonate with each audience and create talkability.
Working with 2degrees, we developed and commissioned research into three core areas; Emoji, Relationships and SMEs. Third party experts, influencers, dedicated radio partnerships, social media and targeted media relations activity were executed to deliver to the brief and raise awareness of the Good Chat campaign.

Porter Transformer

Impact

  • 58 pieces of media coverage across print, online and broadcast media
  • A reach of more than 11 million across the campaign
  • 106 brand mentions
  • 100% positive sentiment
  • Requests from university academics and relationship experts to use the findings in their work.

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie.

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