2DEGREES
GOOD CHAT CAMPAIGN
Brief
Build on the success of the 2018 Good Chat campaign with a series of insights-driven projects focused on how Kiwis use technology to communicate.
Approach
We needed a refreshed approach from 2018 to provide consumers and businesses with a new angle that would resonate with each audience and create talkability.
Working with 2degrees, we developed and commissioned research into three core areas; Emoji, Relationships and SMEs. Third party experts, influencers, dedicated radio partnerships, social media and targeted media relations activity were executed to deliver to the brief and raise awareness of the Good Chat campaign.
Impact
- 58 pieces of media coverage across print, online and broadcast media
- A reach of more than 11 million across the campaign
- 106 brand mentions
- 100% positive sentiment
- Requests from university academics and relationship experts to use the findings in their work.
