2DEGREES

KIWI HERO

2degrees
Porter Transformer

Brief

Help launch a new mobile phone plan with a difference: for those in the essential services such as fire, ambulance, police and teachers.​

Porter Transformer

Approach

We knew that 2degrees wasn’t alone in wanting to say thank you to these everyday heroes with a discounted plan, so we wanted to invite other New Zealanders to join in and show their appreciation. ​

We created a Kiwi Heroes Thank You wall (Auckland & Christchurch), where the public could share personal messages for their everyday heroes. We also invited local mayors and MPs to share their thoughts.

Porter Transformer

Impact

    • Sign-ups to Kiwi Hero plans doubled in the week following the Auckland event. ​
    • Engagement from local government stakeholders and MPs 
    • Coverage around the Kiwi Hero offer secured with trade media in print and online, supplemented by activation coverage in regional media 
    • Internal communications mentions within organisations, including: Post-Primary Teachers Union, NZ Army and St John Ambulance
Kiwi Heros
Climate Leaders Coalition

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie

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