PR Approch

Our Approach to PR​

We see PR and the work we do a little differently to others. As one of the largest, most successful PR agencies in New Zealand, we specialise in insights-led and purpose-driven PR that creates a wider impact than just reaching audiences in the moment. Whether it’s managing an issue, building reputation, engaging stakeholders or launching a new initiative, we provide clients with the right strategy to make a meaningful impact and tell their story with confidence. ​

How we’re changing PR, for good

Everything we do is deliberate and designed to grow your organisation’s reputation and credibility with your audiences, for the better.

We combine our extensive experience with creativity and conscience to positively impact your business at all levels – from your people, customers and key stakeholders to the wider community.

Not only does this help grow your reputation and bottom line it also, ultimately, contributes to a better New Zealand.

Let's Talk

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.
Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie.

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