Changing PR,

for good

Strategic Communication and Reputation Management

Porter Transformer

PORTER NOVELLI

As New Zealand’s leading PR agency, we help you tell your story to create a powerful impact – for good.

That's the Porter Novelli difference.

We’re experts at leveraging all aspects of communications to grow your reputation for the better and to help your business thrive.

Porter Transformer

Our Legacy

We have a long and successful history of doing good in the world. In fact, it’s been in our DNA since Jack Porter and Bill Novelli first opened our doors more than 45 years ago.

Back then, they had a vision to advance society through the art of communication. They specifically looked for clients who wanted to make a positive impact and, in doing so, achieved better business results than they ever thought possible.

Part of their legacy is a network of 100 Porter Novelli offices in 60 countries and their vision of doing ‘PR, for good’ remains the same for us today.

Porter Transformer

Our Expertise

Whether it's building your reputation, managing an issue or a crisis, creating a strategy to tell your sustainability story or putting you through your paces with our specialist media training - our approach to PR is collaborative and will help your business thrive.

Planning for a crisis before things happen is key. But sometimes things still go wrong without warning. We stand beside you with a cool head and experienced, safe hands to help take charge of the issue and manage things through with integrity and transparency – for good.

Planning for a crisis before things happen is key. But sometimes things still go wrong without warning. We stand beside you with a cool head and experienced, safe hands to help take charge of the issue and manage things through with integrity and transparency – for good.

Our award-winning media training team helps you handle any media situation, tell your story and represent your brand with confidence. Why are they so good? Because they’ve worked as experts on both sides of the newsroom.

To make positive change, you need a clear understanding of public sentiment, or a specific sector such as central or local government, and what your audience needs. We help you develop effective public education and community engagement campaigns that resonate and create impact – for good.

We help shine a light on the positive impact your business is having from a social, environmental and economic perspective. Our highly experienced team helps you create an effective strategy, using insight and creativity, to ensure your brand is represented in the best way possible – for good.

Whether it’s launching a new product or service or creating awareness of an existing one, we bring fresh thinking and creativity, underpinned by a solid PR strategy. We also support above the line marketing activity and ensure all aspects of your launch or campaign are covered – for good.

Porter Transformer

OUR WORK

We’re proud of the work we do and the positive impact we create for so many leading New Zealand and international brands and organisations.

Porter Transformer

Our actions speak even louder than our words. Talk to us today about how we can tell your story - for good.

Louise Wright – Managing Director

Louise Wright is an award-winning senior practitioner with a reputation for providing shrewd strategic advice, as well as offering creative solutions, to help organisations grow and thrive.

She lives and breathes the Porter Novelli values of winning with integrity, being gutsy, having your back, and enjoying the ride.

With extensive leadership experience, she brings a cool head in a crisis, helping clients through some of the most challenging times they have faced. Louise’s career began in news journalism, followed by magazines where she headed the biggest consumer titles in New Zealand, before moving to PR.

She believes great story telling is essential for all compelling PR campaigns and is renowned for inspiring her clients to take this approach. She has an enviable contacts book and prides herself on her connections with journalists, TV producers, editors, lawyers, agents and sports personalities.

Committed to helping the next generation of communications professionals succeed, she’s a Women in MEDIA mentor and also a mentor for PRINZ. She has a BA in English literature and History, and a Diploma in Journalism.

In her spare time, she’s a school netball coach, and fundraiser for kids’ sports and up at 5am in the rowing season driving her daughter’s squad to training. She collects NZ art and loves hanging out with her not-for-profits: James and Millie

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